Email marketing is a terrific method of keeping in touch with your active customers. It works...
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IP Targeting With Venue Replay – Using High-Value Locations
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means...
The Blogosphere Is As Crowded As Ever [Infographic]
With all this talk of content quantity and quality, what kinds of content are marketers actually...
Why Envelope Colors Matter in Direct Mail
If you had to pick an envelope from the picture above, which one do you choose? If you picked the...
Why IP Targeting and Direct Mail Campaigns are Dynamic Duo
Direct mail campaigns continue to be a powerful marketing tool for reaching customers with...
How New Shape-Cut Envelopes Redefine Direct Mail
A new strategy for direct mail takes your envelopes outside the box, literally. The design is no...
How to Formulate a Branding Strategy that Binds Digital and Traditional Marketing Methods
Why combine online and offline marketing methods? After all, isn’t it cheaper to move your entire...
How to Market to Last-Minute Shoppers This Valentine’s Day
Valentine’s Day is the first major holiday to impact retail sales in the new year. Next to...
Bioprinting – 3D Printing That Can Save Lives
Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s...