So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group...
B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”
Off. On. Off. On. If only lead generation were a faucet under my control. I am certainly seeing more need...
Video: Multi-Channel Marketing Automation
Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be...
Using Marketing Automation without Compromising Your Data Warehouse
There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database...
A Ginormous Pitfall in Database and Direct Marketing Planning
In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers. One...
Email: Direct Mail’s New BFF
Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping...
Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?
PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party...
A Creative’s Guide to Personalized Database Marketing
Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean,...
Award-Winning Direct Marketing Lessons
We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries...
“Virtually” In Love with On-Demand Printing
In industries where physical products are sold, a number that is critically analyzed is inventory turnover. Without going into a...
