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25MayJanuary 1, 2017
Marketing Asset Management: How to Get Best in Class Performance

Marketing Asset Management: How to Get Best in Class Performance

00
by adminin blog, BRAND ASSET MANAGEMENT, MARKETING MANAGEMENT

So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group...

Read More
11MayMay 29, 2019
B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”

B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”

00
by adminin blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, VARIABLE DATA PRINTING

Off. On. Off. On. If only lead generation were a faucet under my control. I am certainly seeing more need...

Read More
06MayDecember 28, 2016
Video: Multi-Channel Marketing Automation

Video: Multi-Channel Marketing Automation

00
by adminin blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VIDEOS

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be...

Read More
20AprFebruary 8, 2021
Using Marketing Automation without Compromising Your Data Warehouse

Using Marketing Automation without Compromising Your Data Warehouse

00
by adminin blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database...

Read More
01AprFebruary 8, 2021
A Ginormous Pitfall in Database and Direct Marketing Planning

A Ginormous Pitfall in Database and Direct Marketing Planning

00
by adminin blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One...

Read More
24MarDecember 24, 2020
Email: Direct Mail’s New BFF

Email: Direct Mail’s New BFF

00
by adminin blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping...

Read More
18MarFebruary 8, 2021
Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

00
by adminin blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, PERSONALIZED URLS

PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party...

Read More
11MarFebruary 8, 2021
A Creative’s Guide to Personalized Database Marketing

A Creative’s Guide to Personalized Database Marketing

00
by adminin blog, DATABASE MARKETING, DIRECT MAIL, PERSONALIZED URLS, VARIABLE DATA PRINTING

Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean,...

Read More
01MarFebruary 8, 2021
Award-Winning Direct Marketing Lessons

Award-Winning Direct Marketing Lessons

00
by adminin blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING

We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries...

Read More
15FebJanuary 1, 2017
“Virtually” In Love with On-Demand Printing

“Virtually” In Love with On-Demand Printing

00
by adminin blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, MARKETING MANAGEMENT

In industries where physical products are sold, a number that is critically analyzed is inventory turnover.  Without going into a...

Read More
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