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Using Variable Data Printing to Build Member Engagement Beyond Open Enrollment Period   In today's fast world, communicating with health insurance members throughout the year-not just at open enrollment-is increasingly important. This will be instrumental in...

Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods   The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and...

The Role of Commercial Print in Higher Education's Recruitment Strategy   In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in...