Did you know that 25% of the people who never open your emails will be among the top 10% of...
New Aberdeen Research Shows Print On-Demand Improves Customer Retention
According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer...
Seth Godin Dishes on Direct Marketing Vs. Mass Marketing
In a recent post from Seth Godin, the influential author and speaker divulges a main difference between mass marketers and direct...
Is Social Media Marketing Poaching Direct Marketing Results?
For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us...
Seven “Dullishish” Copywriting Tips for Variable Data Communications
“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.” –...
80,000 Things Ferrellgas Can Teach You About Distributed Marketing
Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue...
DMA Releases New Direct Marketing Response Data
The Direct Marketing Association released their annual Response Rate Trend Report this week, including some interesting findings about direct mail, email, paid...
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data,...
What Jelly Teaches About User Adoption of Marketing Asset Management
Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test. She set up a “free samples” table in a...
Marketing Asset Management: How to Get Best in Class Performance
So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group...
