Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your...
Study Confirms Direct Mail and Email Remain Preferred Channels
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Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your...
With today’s technology, marketers don’t just get to personalize their message; they can...
When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50...
If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a...
This post, originally entitled B2-SmallB: APerspective, was written by Judy Rudolph Begehr, Senior...
The effects of Hurricane Sandy seem incomprehensible and will impact a much larger area than just...
When it comes to marketing...
Direct marketing is about driving response. It is about getting your emails or direct mail pieces...