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Fendi, Ferrari, Ferragamo Flaunt QR Codes® in Marketing
Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo,...
AARP is Conducting a Larger Score with Direct Mail
If you know any one turning 50, you’ve probably heard about the relentless pursuit of...
Marketing Management & Execution Solutions: So What Do You Call Them?
Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals....
Applebee’s Uses QR Code to Increase Lunch Traffic 10%
Many restaurants across America are asking diners to leave their phones on during their meals....
Think Like a Great Architect to Design that Historic Campaign
Marketers wear many hats to design campaigns that earn loyalty, likes, sales, or donations. To...
Postcards Evolve from a Means to Send a Note to a Means to Build a Business
Postcards came into existence in 1840 when people were looking for an easier way to send quick...
Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email
Donors are more than three times as likely to give an online gift in response to a direct mail...
Hunter’s Association Uses Direct Mail to Target License Renewals
A trade association for hunting enthusiasts and gun manufacturers is helping states ramp up...