Going Paperless May Not Be Greener [Infographic]
Post

Going Paperless May Not Be Greener [Infographic]

In the past few years, some buzzwords that have permeated workplaces include “going green” or “going paperless”. Every time you use the copier you are “killing trees”. Paper is made from trees, but the fact is, using paper may not only be the greener option, it may be more affordable than you may think. Statistics...

Report Says Go Big or Go Home with Content Marketing [Infographic]
Post

Report Says Go Big or Go Home with Content Marketing [Infographic]

Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and  Trends, North America” report, 78 percent say improved quality and focus have...

Survey Shows How Consumers Engage With Brands
Post

Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...

10 Marketing Lessons We Can Learn from Apple [Infographic]
Post

10 Marketing Lessons We Can Learn from Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk. For starters, a...

Print Stays Strong Among Content Marketing Channels
Post

Print Stays Strong Among Content Marketing Channels

Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies....

Why IP Targeting is The Postman of the Internet [Infographic]
Post

Why IP Targeting is The Postman of the Internet [Infographic]

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...