The Biggest Challenges of Content Strategy [Infographic]

by | Sep 18, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC

How often does your company publish content? Do you think you know content marketing? Go ahead, be honest. With content and the art of storytelling dominating the marketing headlines, taking a quick look at how often you publish content is important. According to The...

How and When to Communicate with Buyers [Infographic]

by NextPage | Aug 7, 2018 | Blog, CONNECT MAGAZINE, INFOGRAPHIC, LEAD GENERATION

When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths...

How Prospects Seek Out Relevant Content [Infographic]

by | Jun 14, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC

80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such...

The Blogosphere Is As Crowded As Ever [Infographic]

by NextPage | Mar 6, 2018 | Blog, CONTENT MARKETING, INFOGRAPHIC, Marketing

With all this talk of content quantity and quality, what kinds of content are marketers actually creating? To find out, coSchedule asked 1,597 marketers from 83 countries and published the results in this year’s State of Marketing Strategy...

Going Paperless May Not Be Greener [Infographic]

by NextPage | Jan 16, 2018 | GREEN PRINTING, INFOGRAPHIC, PRINT

In the past few years, some buzzwords that have permeated workplaces include “going green” or “going paperless”. Every time you use the copier you are “killing trees”. Paper is made from trees, but the fact is, using paper may not...

Report Says Go Big or Go Home with Content Marketing [Infographic]

by | Jan 9, 2018 | Blog, CONTENT MARKETING, INFOGRAPHIC

Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and  Trends, North...