While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of...
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last...
I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for...
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with...
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you...
Direct mail campaigns continue to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid...