by Guest Blogger | Aug 9, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, VARIABLE DATA PRINTING
While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of... 
by Joel | Jul 24, 2018 | Blog, IP targeting, NON PROFIT, VARIABLE DATA PRINTING
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last... 
by | Jun 14, 2018 | Blog, IP targeting
I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for... 
by | Mar 27, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, Web
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with... 
by | Mar 8, 2018 | Blog, IP targeting, Marketing, STRATEGY
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you... 
by | Feb 27, 2018 | Blog, DIRECT MAIL, IP targeting, MULTI-CHANNEL MARKETING
Direct mail campaigns continue to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid...