Hey Siri, How Do I Optimize For Voice Search?
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Hey Siri, How Do I Optimize For Voice Search?

Once while I was driving, a message popped up on my dashboard that said it was time for an oil change. I turned to my phone and said, “Hey Siri, where can I get an oil change around here?” It showed me a list of nearby auto shops, including their contact information. I called the...

How Businesses are Seeing the Light from the Solar Eclipse
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How Businesses are Seeing the Light from the Solar Eclipse

2017 will be the first time a total solar eclipse is visible across the entire United States mainland since 1918, almost a century ago, and the first time ever that it will be visible from Northeast Kansas. Companies are cashing in on this uncommon phenomenon, from national chains to local businesses. Hotels are booked solid,...

Easing my SEO Stress at the KCDMA Boot Camp
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Easing my SEO Stress at the KCDMA Boot Camp

On July 20th I attended the Kansas City Direct Marketing Association’s Data-Driven Marketing Boot Camp, their all-day educational seminar held at the new Lifted Spirits Distillery downtown. Entitled “Thinking Outside the Textbook: Marketing Knowledge that Springs off The Page”, the seminar featured 7 speakers, with topics raging from innovative acceleration and integrated marketing to better understanding...