by | Feb 27, 2019 | Blog, SALES, SALES STRATEGY, STRATEGY
A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide... 
by NextPage | Feb 4, 2019 | Blog, CUSTOMER EXPERIENCE, Marketing, SALES, SALES STRATEGY, STRATEGY
Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed... 
by | Oct 31, 2018 | Blog, CUSTOMER EXPERIENCE, SALES STRATEGY, VISION & VALUES
Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average... 
by | Oct 18, 2018 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, PRINT, SALES STRATEGY
Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the... by Joel | Nov 9, 2017 | Blog, DIRECT MAIL, LEAD GENERATION, SALES STRATEGY
Why direct mail prospecting is critical to businesses. If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or... 
by | Oct 10, 2017 | CUSTOMER EXPERIENCE, RETAIL, SALES, SALES STRATEGY
You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store...