Content, My Content
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Content, My Content

Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed anytime there are more than 10 pieces of content to read, while 42 percent draw the...

How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

Posted by October 31, 2018January 24, 2019
Why Your POS System is Crucial to Your Marketing Plan
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Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign is powered by another king: data. Bill Gates once said...

Posted by October 18, 2018February 1, 2019
If You Aren’t Prospecting With Direct Mail, You’re Missing Out
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If You Aren’t Prospecting With Direct Mail, You’re Missing Out

If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or sent a hand-written note. A high-value direct mail piece is one of the six (phone, text, voicemail, email, social, mailer) most common methods...

Posted by November 9, 2017November 9, 2017
Why Christmas Sales Happen Sooner Every Year
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Why Christmas Sales Happen Sooner Every Year

You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store to Christmas items like lights, decorations, and even...

My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.
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My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.

I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and forms to direct people to informative...

Posted by July 7, 2017July 10, 2017
Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017May 16, 2017
The Importance of Multi-Channel Marketing [Infographic]
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The Importance of Multi-Channel Marketing [Infographic]

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...

Posted by May 11, 2017May 11, 2017
Are You Following Up On Your Leads? This Survey Says A Lot Of You Aren’t
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Are You Following Up On Your Leads? This Survey Says A Lot Of You Aren’t

Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place to ensure that leads are...

Posted by March 15, 2017June 22, 2017
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