I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and forms to direct people to informative...
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...
![The Importance of Multi-Channel Marketing [Infographic]](https://gonextpage.com/wp-content/uploads/2017/05/multichannel-marketing-featured-image-500x500.gif "The Importance of Multi-Channel Marketing [Infographic]")
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...
Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place to ensure that leads are...
The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, shadowy,...
Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day. Shoppers took to social media early in the day to voice skepticism and frustration at both...
Gathering data and utilizing data are two vastly different things. NextPage understands the need for Big Data and correspondingly knows how to help our clients develop that same information into a strategy. This piece, originally published last year in our Connect magazine, is Part 1 of a 2 Part series on changing your perspective on...
Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that marketing can be done behind the scenes, automatically so that you can do what you do best, which...
Have you ever watched a cruise ship come into dock? If you have, maybe you noticed those huge ropes that the crew uses to tie down the vessel. These bowlines are as thick as your arm, and they’re pretty heavy. There’s a big potential problem when you’re dealing with ropes of that size. You need...
