Truman Medical Center (TMC) is an academic health center in downtown Kansas City. TMC has 2 academic hospital locations, the...
The rules for how to engage, convert and delight customers have changed. The customer is in charge now, and they need you to take care of them in every phase of your relationship. If not, they will find someone who will. In recent years there have been improvements in marketing to attract new prospects and leads via content creation and inbound marketing, but that’s just the tip of the iceberg. Prospects also need their pain points addressed, objections overcome, agreement reached and most importantly, connection maintained to ensure a long lasting relationship.
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