Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter,...
The rules for how to engage, convert and delight customers have changed. The customer is in charge now, and they need you to take care of them in every phase of your relationship. If not, they will find someone who will. In recent years there have been improvements in marketing to attract new prospects and leads via content creation and inbound marketing, but that’s just the tip of the iceberg. Prospects also need their pain points addressed, objections overcome, agreement reached and most importantly, connection maintained to ensure a long lasting relationship.
At NextPage we understand the importance of loyalty marketing and customer engagement, and we can help you by implementing customized marketing automation workflows specifically created to engage and delight your customers. By examining your customer data, we can work with your CRM and create multi-channel marketing workflows around segmented lists based on where each customer sits in the buying process. We can target efforts around products they are currently using and present them new options and upgrades, or provide them with incentives and rewards for being a valued customer.
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