Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply...
Digital Marketing
From personalized email to multi-channel content creation
NextPage recognized a long time ago that in order to be successful in this ever-changing print and digital landscape, we needed to embrace all new technologies and be at the forefront of creating and implementing new products and services. The marriage of digital with print has allowed us to provide more opportunities for our clients to be successful with such time and money saving products like Variable Data Printing and our STUDIO Marketing Communications Portal. And by utilizing a multi-channel strategy with digital products opens up ways to ensure that our clients can reach their customers when and where they need to.
With a NextPage managed email campaign we can create custom templates, develop an automated marketing campaign that will email your customers from triggered events, and personalize those messages to each individual recipient.
Personalized URL or PURL landing pages combine your databases with online design, creating landing pages for each contact, and NextPage will help you distribute them to your clients and prospects through email marketing and personalized direct mail, or as part of an integrated multi-channel marketing campaign. You can even utilize Personalized QR Codes with personalized mobile Web sites.
IP Targeting is an exciting new technology that captures the IP addresses (a numerical label assigned to each device connected to a computer network) that are associated with the address on a direct mail piece and delivers digital advertising with a compelling offer to those addresses. This has increased direct mail conversions as much as 30%.
And as part of our inbound marketing program, we can create digital content and social media that will speak to your personas and attract them to your website, and convert them to customers through Calls to Action and landing pages
Learn How to Use IP Targeting For Increased Direct Mail Engagement
Download this free eBook to find out how IP Targeting will help you get up to a 200% lift in your direct mail conversions and creates a one-to-one connection with your customers without using cookies.
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