In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that...
Increased Direct Mail Conversions With IP Targeting
What if you could deliver digital ads to the same customers that are receiving your direct mail piece? Not only would it increase exposure to your campaign, but it would provide a pathway for conversions. Well that’s exactly what IP Targeting by NextPage does.
An IP address is the numerical label assigned to every device that is connected to a particular computer network, and is used for network interface identification, and location addressing. Your computer, smartphone, iPad and laptop all have a unique IP address.
IP Targeting uses a special algorithm to match the physical address of a resident to the IP address on the resident’s computer allowing for delivery of targeted digital ads.
IP Targeting by NextPage is called the “postman of the internet”, because you can use this product to enhance a direct mail campaign with digital ads delivered to the same addresses. The digital ads combined with the direct mail piece can increase conversions up to 200% more than using direct mail alone.
Other applications for IP targeting include:
Venue Replay by NextPage allows you to capture people’s device ID’s where they work, shop, eat, study or events they attend. We can even go “back in time” to capture the device ID’s from events that happened up to 6 months ago. Then we track the devices back to the home, and attribute a likely home address of the device. For example, if you want to be able to deliver digital ads to attendees of a football game, we would polygon the stadium on the date of the game, and then capture the device ID’s. From there, we can match home IP addresses, and deliver digital ads to this target audience.
You provide a list of names, addresses and zip codes of your existing clients, and we run it through our IP Algorithm. Our algorithm will identify the IP addresses of homes within the line of site of your clients households. Great for Home Improvement contractors, real estate agents, lawn and garden services, house painters.
This allows you to send direct mail pieces to visitors to your website. We take anonymous site visitors’ IP addresses, run them through our “reverse append” algorithm and determine their physical home address or office. This is an excellent way to deliver a message to a visitor that doesn’t complete a transaction or needs another impression to become a customer. We can also reverse append to physical addresses from IP addresses obtained from a Venue Replay campaign, allowing you to send direct mail to leads that were acquired from a high value location or event, like a consumer trade show or sporting event.
Learn How to Use IP Targeting For Increased Direct Mail Engagement
Download this free eBook to find out how IP Targeting will help you get up to a 200% lift in your direct mail conversions by creating a one-to-one connection with your customers with digital ads without using cookies.