Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter,...
IP Targeting-The Postman of the Internet
An IP address is the numerical label assigned to every device that is connected to a particular computer network, and is used for network interface identification, and location addressing. Your computer, smartphone, iPad and laptop all have a unique IP address.
IP targeting uses a special algorithm to match the physical address of a resident to the IP address on the resident’s computer allowing for delivery of targeted digital ads.
IP targeting by NextPage is called the “postman of the internet”, because you can use this product to enhance a direct mail campaign with digital ads delivered to the same addresses. The digital ads combined with the direct mail piece can increase conversions up to 30% more than using direct mail alone.
Other applications for IP targeting include:
Venue Replay by NextPage allows you to capture people’s device ID’s where they work, shop, eat, study or events they attend. We can even go “back in time” to capture the device ID’s from events that happened up to 6 months ago. Then we track the devices back to the home, and attribute a likely home address of the device. For example, if you want to be able to deliver digital ads to attendees of a football game, we would polygon the stadium on the date of the game, and then capture the device ID’s. From there, we can match home IP addresses, and deliver digital ads to this target audience.
This service is offered on a 6 and 12 month subscription basis. If your business benefits from new movers to an area, then this is the product for you. You just select which ZIP code, city and/or state you want to target, and then decide if you want to target pre-movers (those that have listed their house), escrow sellers (sold but haven’t moved yet) or post-movers (just moved in) with digital ads.
This allows you to send direct mail pieces to visitors to your website. We take anonymous site visitors’ IP addresses, run them through our “reverse append” algorithm and determine their physical home address or office. This is an excellent way to deliver a message to a visitor that doesn’t complete a transaction or needs another impression to become a customer.
Learn How to Save Time and Money with a Marketing Portal
Download this free ebook to find out how a marketing portal can help you create remote location branding and marketing efficiencies.