Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can...
Delivering new customers with valuable content and conversion strategies
Inbound marketing is a relatively new concept, but most marketers agree that it has quickly become the most effective lead generation tool available. NextPage will help deliver new, qualified leads to you by creating valuable digital content like blogs, infographics, e books, social media, and emails that your potential customers will find of value, make it available via an indexed online search, and then deliver these potential customers to your website as they click through the content. And because you are giving valuable content that these prospects want and need, they are willing to share their contact information in exchange for this content, and are thus nurtured through your “sales funnel” from a sales qualified lead, to a customer.
The methodology of inbound marketing involves four basic actions:
- Attract the stranger and deliver them as a visitor to your website via a search, blog or social media marketing.
- Convert the visitor to a lead through a form, landing page or call-to-action.
- Close the lead to a customer with CRM workflows, email follow-up, and lead scoring.
- Delight the customer to be a promoter of your business through surveys, smart content and social monitoring.
Here are 6 stats on inbound marketing that speaks to its success:
- B2B companies that blog generate 67% more leads per month than those that don’t.
- The Content Marketing Institute reports that 8 out of 10 people identify themselves as blog readers, and 23% of all time spent online is spent on social media sites.
- ContentPlus published that blogs give websites 434% more indexed pages and 97% more indexed links.
- According to Search Engine Journal, inbound leads cost 61% less than outbound leads.
- Content Marketing Institute says that 80% of business decision makers prefer to get company information in a series of articles than in an advertisement.
- According Junto, 81% of people perform some type of online research before making a large purchase.
Here’s a video to help you understand the differences between inbound and outbound marketing, and why you need both:
At NextPage, we understand the these concepts very well and have created an inbound marketing program specifically designed to deliver success to our clients, both current and new. We will optimize your website for inbound by creating CTA’s, landing pages and conversion paths, write content that speaks to the needs of your personas including blogs, emails, e books and white papers, social media and infographics, oversee your entire social media program, and deliver reporting that will show your progress and success each month.