Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter,...
Multiple brand impressions in one seamless effort
You know that it takes multiple brand impressions to get a buyer’s attention, but using the same touch point repeatedly gets old. You need to reach your customers on multiple fronts, in different channels. You have their attention with the first touch and now you need to keep that attention until they buy.
With 3D Targeting by NextPage, we seamlessly integrate direct mail, email and focused online ads to your target audience.
How it works…
- NextPage produces and delivers your direct mail to the U.S. Post Office. We track your direct mail as it travels through the Postal system.
- Just about the time your mail is in the home of your targeted consumer, we launch an email to each of your prospects.
- We also launch targeted internet banner ads to those individuals on your mailing list. A few days after the piece is in the home AND after those ad impressions are working, we launch another email further reinforcing your message.
- Then just before your campaign ends, we launch a final email to your targeted audience.
Here’s a video that demonstrates how a multi-channel approach can help with better conversions:
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