Digital printing has transformed the world of direct mail. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of big data and and variable data printing (VDP) allows a business to completely tailor the content of their mailing to each individual customer. With NextPage managing your email lists and applying data management and VDP best practices, your response rates, along with your ROI, will go up.
Here’s a video discussing how direct mail is still the preferred choice for fundraising:
High Value Direct Mail Brings Results
There are at least three types of contacts in every database — those that don’t know you, those that know you and maybe buy from you and those recipients that are really valuable to your organization. At NextPage we are experts at understanding these differences, by segmenting your lists and directing the right messaging to these top tier contacts with a High Value direct mail piece. High Value may be mail that is enhanced with carefully personalized graphics, or it may be dimensional mail that a recipient is excited to open. Whatever your budget, NextPage will create a campaign that exceeds your goals.
To create the best opportunity to attract new customers to your business, you need to connect where and how the customer wants to connect. That means the most successful campaigns are a combination of direct mail, email, and targeted online ads. NextPage creates integrated campaigns that dramatically increase awareness and improve response rates.