Automation for Print Communications
Direct mail, catalogs, letters and brochures, are essential for businesses in marketing to their customers. The impact print collateral has on customers can be significant and when properly executed, the return on investment is great. NextPage understands the time and resources needed to produce these materials can be intensive. That’s why we have the equipment and the experts to support your efforts and help you flawlessly deliver on your top marketing efforts.
NextPage: Eliminates the Repetition
NextPage’s print automation systems are designed to eliminate the repetitive, manual processes often involved in designing, proofing, printing and delivering print materials and direct marketing touches. And, because our print and marketing automation systems are integrated with our Variable Data Printing technology, our process is seamless in producing highly personalized print materials along with highly personalized digital pages.
NextPage: Offers Flexibility & Connectivity
NextPage’s print automation systems are flexible to match your company’s unique goals and demands. For example, your print automation solution can be customized to:
-Connect to your customer and prospect database to produce and deliver automated marketing campaigns.
-Automatically produce and deliver direct mail marketing, email marketing campaigns, and online touches in addition to print materials.
-Easily scale to accommodate increases in the number of users, products and consumers.
NextPage: How Automated Print Solutions Can Work For You
Our automated printing solutions help clients increase efficiency and speed to market, while also reducing client costs and errors.
One NextPage client uses our print automation technology to produce on-demand catalogs that include more than 1,000 customized data fields, all completed perfectly based on the input data. Here is a snapshot of how that works :
1. When a catalog order is initiated, NextPage’s system automatically pulls customization data from the client’s database. The data pulled is based on current inventory and client profiles.
2. Digital proofs with personalized information in place are automatically created and delivered electronically to the client for approval.
3. Upon approval, NextPage automatically processes and produces the order, and sends the personalized catalogs to the client within 24 hours.
Check out our video for a Print Automation Guide plus some case studies:
(note: video was created under our former company name, Mail Print)