Booklet production time decreased from ten days to two, and ACEP is saving an additional $16,750 per year in decreased costs associated with changing variable assets.
Project Category: Print Automation
Working with NextPage and printing-on-demand allowed Redemption Plus to send catalogs to individual qualified leads as they arise, eliminating waste due to outdated or unused static catalogs.
The print-on-demand/print automation solution provided by NextPage decreased staff involvement and turnaround time, and now 30 percent of customers take action or call after receiving a reminder mailing, compared to a response rate of 15 percent under the non-automated system.
NextPage designed direct mail and email templates that used individual greetings and timely marketing messages sent to donors. This new system saved the FCA over $25,000 in postage costs alone.
Because of the Harvester Donor Receipt campaign created by NextPage, Harvesters is able to redirect volunteers to mission-critical food distribution efforts, and second time donations have increased by 54%.