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How Does Color Affect Your Sales & Marketing Efforts?

How Does Color Affect Your Sales & Marketing Efforts?

When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor...

What are the Top 3 Bank Products to Market via Direct Mail?

What are the Top 3 Bank Products to Market via Direct Mail?

Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct...

Direct Mail for Health Insurance

Direct Mail for Health Insurance

Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while...

What Can Bank Marketers Do to Increase Deposits?

What Can Bank Marketers Do to Increase Deposits?

One common goal of bank marketers is to increase deposits whether they have one location or multiple branches. The more bank marketing is focused on gaining new clients who will place new deposits in the bank, along with encouraging existing bank members to...

Design Tips for Sales Enablement Collateral

Design Tips for Sales Enablement Collateral

A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can...

Full Service Bank Marketing & Strategy

Full Service Bank Marketing & Strategy

The evolving marketing playbook for banks is more competitive than at any point in the past. An effective marketing strategy for banks includes both printed and digital components that create a multi-channel marketing plan.  So, what does bank marketing look like...

Co-Branding Opportunities for Retailers

Co-Branding Opportunities for Retailers

One of the main concerns shared by retailers is the need to be top of mind and increase engagement with customers. A co-branding strategy helps to increase the marketing reach of the retailers who are partnering on a branding strategy. If you are not sure “What is...

When Should Banks Sponsor Local Sports Teams?

When Should Banks Sponsor Local Sports Teams?

Local sports teams have the heart and support of their fans but they also need help from the local business community. Many businesses, including banks of all sizes and location, are often contacted by these teams to become one of their sponsors for the upcoming...