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Offset Printing vs Digital Printing Differences
Advancements in print technology are making industry-leading changes when it comes to print quality, affordability and cutting-edge capabilities. The major print process choices can be viewed as offset printing vs. digital printing as both of them use four-color...
Why Healthcare Insurance Companies Are Outsourcing Print
In many ways, health insurance companies control public access to medical care. It's understandable why customers place their trust in an insurance company that provides access to medical care including the means to purchase insurance. That level of trust starts...
3 Data Driven Marketing Strategies For Banks
When it comes to successful print marketing, data driven marketing is an increasingly important part of the decision making process. Banks and financial institutions are using data driven decision making to grow customer engagement and loyalty. In this article, we...
Personalize Direct Mail Campaigns. Here’s Why
Each time a person checks their mail at home or work, they have an opportunity to hold a personalized direct mail piece in their hand. If you personalize direct mail messages, you make a connection with your target audience. Keep in mind you only have a few seconds...
Increase Non-Profit Donations with Custom QR Codes
In the past few years, you have likely noticed several businesses using custom QR codes. Even though these scannable codes have been in use since the mid-’90s, they have only recently become more common as a result of the pandemic. There are many people who do not...
Best Ways To Use Direct Mail in Healthcare Industries
Direct mail healthcare marketing is an invaluable tool that creates a connection with customers through precise targeting that allows for maximum efficiency in reaching a wider audience. The performance of healthcare direct mail can also be tracked and measured to...
Maximizing Brand Awareness Through Innovative Print Marketing
With so many businesses spending a good amount of their marketing efforts on their online presence, traditional print marketing is often overlooked and not used effectively. However, print marketing materials are a highly effective weapon in your marketing arsenal....
The Power of Words: UX Copywriting for Financial Services Companies
Today’s internet denizens expect much more than basic text on a webpage. “Being online” has come a long way from labored searches and hit-or-miss hyperlinks. Instead, we live in an age of incredible connectivity and information. Readers no longer search out and...
Increase ROI using Direct Mail for Banks
Direct mail is an effective and eye-catching way for banks to build or strengthen relationships with their customers. Direct mail for banks grows response rates and makes a lasting impression. Direct mail for banks lends credibility to the business as an envelope...