Seminar – How Direct Mail is Still the Best Choice for Your Nonprofit Fundraising Efforts
Erica Waasdorp from A Direct Solution shows the benefits of using direct mail to not only grow your donor base, but also to create a monthly giving ‘machine’. Learn why direct mail is the most effective medium for fundraising, how to develop a direct mail plan, and the essential elements to include to ensure success.
Seminar – Introduction to Inbound Marketing
Joel Hornbostel, Director of Inbound Strategy at NextPage, explains the basics of inbound marketing including how content creation, calls-to-action, SEO optimization and Google search algoryms all work together with your website to deliver qualified leads right to your email in box.