by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across... by Joel | Jan 19, 2017 | INBOUND MARKETING, LEAD GENERATION
Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years... 
by NextPage | Jan 21, 2014 | Blog, DIRECT MARKETING, EMAIL MARKETING, SOCIAL MARKETING
So your website has all this great content. But do you know if it is reaching anyone? The best way to approach any creative, analytical or research task is to ask a series of questions that are organized into key categories. The process will help you pinpoint the... 
by NextPage | Jan 16, 2014 | Blog, DATABASE MARKETING
While big data analytics continue to become more mainstream; many businesses struggle to see how they can apply advanced analytics to their own business models and achieve a sustainable and worthwhile ROI. To help you set your game plan, Pitney Bowes recommends the... 
by NextPage | Feb 26, 2013 | Blog, DATABASE MARKETING
Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM)...