How Brand Mascots Make Ordinary Products Memorable
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How Brand Mascots Make Ordinary Products Memorable

Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...