Sensory Branding: Help your prospect connect with your brand
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Sensory Branding: Help your prospect connect with your brand

The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be utilized immediately. Without our five senses we wouldn’t know what...

Business Card Designs that Work
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Business Card Designs that Work

I have seen thousands of business cards in the last 25 years.  Between you and me, most of them don’t leave an impression.  For most people, they are an after thought; especially in the age of V-cards and contact transfer by “phone bumping”.  I was recently handed a business card that made me stop and...

7 Memorable Applications of QR Codes on Business Cards
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7 Memorable Applications of QR Codes on Business Cards

Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top of technology. This person is harnessing all the tools to start conversations and get...