The Secret Behind Marketing to Children During the Holidays
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The Secret Behind Marketing to Children During the Holidays

“I want it! Mommy, I want that! All my friends have one. I’ll die if I don’t get one. Pretty please? Don’t you want me to be happy?” This is what parents with young kids constantly hear at this time of year. It’s the holiday season and all the cool new products bust out their...

Why Christmas Sales Happen Sooner Every Year
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Why Christmas Sales Happen Sooner Every Year

You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store to Christmas items like lights, decorations, and even...