by NextPage | Mar 7, 2013 | Blog, Uncategorized
The article below is admittedly a personal review of some direct mail I received. I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that... 
by NextPage | Feb 21, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to... 
by NextPage | Jan 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they... by NextPage | Nov 15, 2011 | Blog, CONTENT MARKETING
With all this talk about increasing conversion rates, let’s get back to the basics and work on our conversation skills. Your marketing messages will be tossed or deleted if they’re tooone sided, filled with internal speak (jargon, unidentified acronyms, corporate...