You Need These 6 Parts for the Inbound Marketing Machine to Work
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You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

Posted by April 21, 2017December 23, 2020
Why the First Visit to Your Website is the Most Important
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Why the First Visit to Your Website is the Most Important

              Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...

Posted by January 19, 2017March 13, 2017
Do Your Direct Mail Envelopes Bring the Pain Home?
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Do Your Direct Mail Envelopes Bring the Pain Home?

The article below is admittedly a personal review of some direct mail I received.  I am not privy to the strategies of any of these pieces or the metrics associated with the return on investment for these campaigns. As a direct marketer I know that all that really matters is the testing matrix and campaign...