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5 Ways to Personalize the Customer Journey

5 Ways to Personalize the Customer Journey

by | Nov 1, 2018 | DATABASE MARKETING, DIGITAL MARKETING, PERSONALIZATION

Let’s face it—today’s consumers are in the driver’s seat. They choose the brands and experiences. That’s why more brands are getting personal today. By creating human-centered experiences, and making them work, you can drive your consumers from their device-dominated...
Why Your POS System is Crucial to Your Marketing Plan

Why Your POS System is Crucial to Your Marketing Plan

by | Oct 18, 2018 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, PRINT, SALES STRATEGY

Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the...
How to Create an Effective Data-Driven Marketing Strategy

How to Create an Effective Data-Driven Marketing Strategy

by Austin Kershaw | Oct 12, 2018 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING

Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that...

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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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