Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...

Posted by February 16, 2017June 10, 2019
Data-Driven Segmentation & Messaging
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Data-Driven Segmentation & Messaging

Sexy headline right? I know you might be ready to click away but here’s a newsflash: This is the future of marketing! Heck it’s here now and if you don’t embrace this stuff you will be in the buggy whip business.  It’s 2014, marketing and I.T. have collided and it is all about the data....

4 Ways To Make Big Data Work For You
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4 Ways To Make Big Data Work For You

While big data analytics continue to become more mainstream; many businesses struggle to see how they can apply advanced analytics to their own business models and achieve a sustainable and worthwhile ROI. To help you set your game plan, Pitney Bowes recommends the following best practices for strategic planning around your data and spending: No....