by Austin Kershaw | Oct 12, 2018 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that...