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Everything You Wished You Knew Before You Built Your CRM Database

Everything You Wished You Knew Before You Built Your CRM Database

by NextPage | Dec 11, 2012 | Blog, DATABASE MARKETING, MARKETING MANAGEMENT

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy...
Why Should You Care that NextPage Got an Operational Seal of Approval?

Why Should You Care that NextPage Got an Operational Seal of Approval?

by NextPage | Sep 5, 2012 | Blog, DATABASE MARKETING, HEALTHCARE

The American Institute of CPAs awarded NextPage (formerly Mail Print) its seal of approval for operational and system controls this summer. Before I lose you, let me tell you why this endorsement is a huge deal and impacts the way we do business together. Data is...
How to Make Your Marketing Database Sparkle Like a Diamond

How to Make Your Marketing Database Sparkle Like a Diamond

by NextPage | Aug 9, 2012 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, REAL ESTATE, VARIABLE DATA PRINTING

Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same...
How One Print Error Can Cost a Company or Country Billions (or more)

How One Print Error Can Cost a Company or Country Billions (or more)

by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING

To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...

Six Ways to Decode Your Customers’ Digital Body Language

by NextPage | Nov 8, 2011 | Blog, DATABASE MARKETING, MARKETING AUTOMATION

In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through...
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(816) 459-8404

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