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NextPage Marketing Minute: Grandma Doesn’t Wear High Heels

NextPage Marketing Minute: Grandma Doesn’t Wear High Heels

by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL

See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess
IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA’s Direct to Consumer Marketing to Grow Customer Base

by NextPage | Apr 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). Loyal Customer Base Receives Printed Materials IKEA...
Predictive Personalization Essential for Casinos

Predictive Personalization Essential for Casinos

by NextPage | Feb 26, 2013 | Blog, DATABASE MARKETING

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM)...
Everything You Wished You Knew Before You Built Your CRM Database

Everything You Wished You Knew Before You Built Your CRM Database

by NextPage | Dec 11, 2012 | Blog, DATABASE MARKETING, MARKETING MANAGEMENT

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy...
20 Pivotal Questions to Build Your Ideal Customer Profile

20 Pivotal Questions to Build Your Ideal Customer Profile

by NextPage | Nov 8, 2012 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MARKETING

If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY...

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Pillar 122
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(816) 459-8404

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