by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess 
by NextPage | Apr 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). Loyal Customer Base Receives Printed Materials IKEA... 
by NextPage | Feb 26, 2013 | Blog, DATABASE MARKETING
Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM)... 
by NextPage | Dec 11, 2012 | Blog, DATABASE MARKETING, MARKETING MANAGEMENT
Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy... 
by NextPage | Nov 8, 2012 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MARKETING
If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY...