by NextPage | Jul 2, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get... 
by NextPage | Feb 6, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Direct Mail is alive and kicking even if your original cell phone is not. Despite the attraction toward digital marketing, direct mail is far from extinct. According to a study conducted by Millward Brown, Using Neuroscience to Understand the Role of Direct Mail,... 
by NextPage | Nov 20, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted... 
by NextPage | Aug 2, 2012 | DIRECT MARKETING, QR CODES
Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums. More importantly they’re doing so with style, finesse, and...