by Joel | Jul 24, 2018 | Blog, IP targeting, NON PROFIT, VARIABLE DATA PRINTING
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last... 
by NextPage | Jun 5, 2018 | Blog, DIRECT MAIL, NON PROFIT, PRINT, VARIABLE DATA PRINTING
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like... 
by NextPage | Sep 15, 2014 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, MARKETING MINUTE
Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship... by NextPage | Sep 9, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, MARKETING MINUTE, NON PROFIT
Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how...