by NextPage | Sep 9, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, MARKETING MINUTE, NON PROFIT
Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how...
by NextPage | Jul 5, 2012 | Blog, DIRECT MAIL, NON PROFIT
Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study...