Still The One
Post

Still The One

Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how NextPage helped strengthen a local non-profits’ direct mail program. Download...

Posted by September 9, 2014December 22, 2020
Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email
Post

Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email

Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study revealed that 17% of donors who gave on a charity website in 2011 said they...

Posted by July 5, 2012December 22, 2020