How to Knock it Out of the Park with Variable Data
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How to Knock it Out of the Park with Variable Data

Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future.  To speak to your customers 1:1 in the 90s, a company had to do it through phone calls, lunches, small...

Posted by September 18, 2012February 8, 2021