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Marketing Management & Execution Solutions: So What Do You Call Them?

Marketing Management & Execution Solutions: So What Do You Call Them?

by NextPage | Jul 26, 2012 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING

Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain?  In the world of...

Eliminating Secret Stashes in your Marketing Supply Chain

by NextPage | Mar 29, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT

Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret...

Overcoming the Fear of Losing Control to Field Sales and Marketing

by NextPage | Sep 7, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, MARKETING MANAGEMENT

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise...

New Aberdeen Research Shows Print On-Demand Improves Customer Retention

by NextPage | Jul 27, 2010 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, VARIABLE DATA PRINTING

According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased...
80,000 Things Ferrellgas Can Teach You About Distributed Marketing

80,000 Things Ferrellgas Can Teach You About Distributed Marketing

by NextPage | Jun 22, 2010 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT

Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more...
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8300 NE Underground Drive
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(816) 459-8404

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