Match Direct Mail Frequency to Purchase Frequency
Post

Match Direct Mail Frequency to Purchase Frequency

Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies that hammer customers with repetitive offers may make them feel stalked, not catered to. If your company truly knows its...

Posted by September 22, 2011May 29, 2019