Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors
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Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors

Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors now function in a multi-channel mode. Even if a direct mail acquisition piece is sent...

The Offering Plate at Churches Turns Digital
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The Offering Plate at Churches Turns Digital

The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible...

Posted by April 12, 2012December 28, 2016