How Combining Local SEO with Direct Mail Can Increase Brand Visibility
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How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

Hey Siri, How Do I Optimize For Voice Search?
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Hey Siri, How Do I Optimize For Voice Search?

Once while I was driving, a message popped up on my dashboard that said it was time for an oil change. I turned to my phone and said, “Hey Siri, where can I get an oil change around here?” It showed me a list of nearby auto shops, including their contact information. I called the...

How Would You Like to Send That?
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How Would You Like to Send That?

Paper or plastic? Both are possible with direct mail. First Class, standard class, or Fed-X? Again all three and more are possible with direct mail, which is scalable to your budget depending on the overall strategy and, of course, the budget. What’s my point? That direct mail is relevant. In fact, it’s thriving despite increases in postal rates,...

Posted by December 6, 2011February 8, 2021