When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths...
80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such...
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that...
In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.” She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant...
![How and When to Communicate with Buyers [Infographic]](https://gonextpage.com/wp-content/uploads/2018/08/Screenshot_4.jpg)
![How Prospects Seek Out Relevant Content [Infographic]](https://gonextpage.com/wp-content/uploads/2018/06/Screenshot_1-1-e1528921963505.jpg)
![Why IP Targeting is The Postman of the Internet [Infographic]](https://gonextpage.com/wp-content/uploads/2017/08/IP-Targeting-1080x675.jpg)
![The Importance of Multi-Channel Marketing [Infographic]](https://gonextpage.com/wp-content/uploads/2017/05/multichannel-marketing-featured-image.gif)
