Where Does Your Content Mix Fit In With Marketing Agency Professionals?
Post

Where Does Your Content Mix Fit In With Marketing Agency Professionals?

Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of marketing agencies say they create one to 10 pieces of content, on average,...

Posted by July 5, 2017June 19, 2019
Don’t Let Cold Calls Make You Shiver
Post

Don’t Let Cold Calls Make You Shiver

It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just seems to me that, in our rush...

Statistical Pictures Make for Engaging Variable Data Charts and Graphs
Post

Statistical Pictures Make for Engaging Variable Data Charts and Graphs

Although my made-up term of “statistical pictures” may seem like an oxymoron, by using infographics you can do just that… turn data and statistics into images.  For many people, numbers are scary.  A bunch of figures together, even more frightening.  And don’t even think about putting a bunch of numbers together and expecting the reader...

Posted by May 17, 2011May 29, 2019