by NextPage | Aug 21, 2010 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their...
by NextPage | Jun 18, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
The Direct Marketing Association released their annual Response Rate Trend Report this week, including some interesting findings about direct mail, email, paid search ads, Internet display ads, and telemarketing: “Response rates for Direct Mail have held steady over...