You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every Door Direct Mail, or EDDM, is...
While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of sorts, and direct mail is one of them. A marketing staple if there ever was one,...
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last minute of the year. Nearly one-third of year-end donations occur in the month of December...
I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for iced coffee at a discount. Iced coffee is my...
Cutting edge, emerging technology allows marketers and fundraisers to match physical addresses with IP addresses (and vice versa) to multiply the reach of a marketing message. IP Targeting links a prospective donor’s home address to its IP address, and serves that IP address with display advertisements/messages. When your prospective donor goes online, your IP-targeted ad...
There is considerable anticipation building for the release the movie Avengers: Infinity War. For the first time, the Avengers are teaming up with the Guardians of the Galaxy to stop Thanos from getting all six infinity stones, which would allow him to destroy half the universe with the snap of his fingers. The team has...
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with their home computer or laptop IP address so you can...
IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you could deliver digital ads to people that frequent specific locations or events? This...
Direct mail continues to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media) The household ROI for direct mail is 29%...
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...
