There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing...
I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and forms to direct people to informative...
For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...
In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and content. Here’s 9 stats that speak to the importance of these three...
I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...
There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of the consumer: websites, email, blogs, direct...
Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place to ensure that leads are...
Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...
When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the prospect in the demo. I was engaged for 1 minute 41 seconds. I took VLG’s...
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...
