by Guest Blogger | Sep 5, 2017 | Blog, CUSTOMER EXPERIENCE, LEAD GENERATION, SOCIAL MARKETING
There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary...
by | Jul 7, 2017 | INBOUND MARKETING, LEAD GENERATION, SALES STRATEGY
I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and...
by | May 30, 2017 | INBOUND MARKETING, MARKETING INTELLIGENCE
For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a...
by | May 19, 2017 | CONTENT MARKETING, DATABASE MARKETING, PERSONALIZATION
In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and...
by | Apr 21, 2017 | Blog, INBOUND MARKETING, LEAD GENERATION, MARKETING AUTOMATION
I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...
