5 Benefits of Linkedin for B2B Marketing
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5 Benefits of Linkedin for B2B Marketing

Since the day LinkedIn was founded in 2003, it has been a great marketing strategy for B2B leads with over 260 million users. LinkedIn is different from other social media because its users are business-oriented within a certain field. In The Sophisticated Marketer’s Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions presented some interesting...

Social Media Goals – What are yours and who is responsible?
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Social Media Goals – What are yours and who is responsible?

A recent survey by Ragan/NASDA QMX Corporate Solutions reported that 65% of organizations add social media duties on top of all the other duties an individual already holds. 27% have a social media team and 3% outsource their social media efforts. Other important findings: 69% are dissatisfied or only “somewhat satisfied” with how they measure social media....