From Pizzas to Panini’s, QR Codes® Whet Appetites for More
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From Pizzas to Panini’s, QR Codes® Whet Appetites for More

If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing their Grilled to...

Posted by May 10, 2012January 18, 2018
Cost Justifying the Investment in New Marketing Systems
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Cost Justifying the Investment in New Marketing Systems

As companies consider an investment in marketing asset management, Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required.  Based upon years of guiding companies through these calculations, we are proud to offer a guide to help you determine the true cost/benefit of these...

Posted by June 14, 2011February 6, 2017
The Remarkable Collision of Social Media and Direct Marketing
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The Remarkable Collision of Social Media and Direct Marketing

I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable Results The owner of a local franchised restaurant decides to increase business by spending...

Posted by April 21, 2011February 8, 2021
Eliminating Secret Stashes in your Marketing Supply Chain
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Eliminating Secret Stashes in your Marketing Supply Chain

Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret stash.* Start adding up the costs of the secret stashes in your...

Posted by March 29, 2011May 29, 2019
Overcoming the Fear of Losing Control to Field Sales and Marketing
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Overcoming the Fear of Losing Control to Field Sales and Marketing

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...

Posted by September 7, 2010January 18, 2018
New Aberdeen Research Shows Print On-Demand Improves Customer Retention
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New Aberdeen Research Shows Print On-Demand Improves Customer Retention

According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings. From research by Aberdeen Group: Users of Print-On-Demand achieved a 42% higher customer retention...

Posted by July 27, 2010May 29, 2019
80,000 Things Ferrellgas Can Teach You About Distributed Marketing
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80,000 Things Ferrellgas Can Teach You About Distributed Marketing

Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more efficient with a marketing communications portal (to some of you, this means Marketing Asset Management, Marketing or Print...

Posted by June 22, 2010February 8, 2021
What Jelly Teaches About User Adoption of Marketing Asset Management
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What Jelly Teaches About User Adoption of Marketing Asset Management

Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test.  She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies.  The net result: when six jellies were presented, 40% of the shoppers stopped to sample, and 30% bought jelly. ...

Posted by June 7, 2010February 7, 2017
Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010February 8, 2021
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010December 23, 2020