5 Business Hacks to Attract New Customers
Post

5 Business Hacks to Attract New Customers

There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing...

Predictive Personalization Essential for Casinos
Post

Predictive Personalization Essential for Casinos

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...

Four Ideas to Put Love in Your Loyalty Program
Post

Four Ideas to Put Love in Your Loyalty Program

Irrelevant offers and messages alienate customers and reduce the love in the Return On Marketing Investment (ROMI) of loyalty programs.  A recent study by the CMO Council uncovered that 73% of consumers participating in a loyalty program have received promotions for products and services they already own.*  Ouch! In addition to wasted marketing resources, customers...

Posted by February 8, 2011February 14, 2017