Why Your Direct Mail is Really Being Thrown Away
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Why Your Direct Mail is Really Being Thrown Away

If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when executed correctly, as you will learn in our Behold the Power of Postcard article. Pat McGraw, experienced marketer and adjunct professor at...

Posted by November 29, 2012December 24, 2020
What This Year’s Top 50 Mailers List Teaches Us
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What This Year’s Top 50 Mailers List Teaches Us

When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50 Mailers List. While Direct TV, Suarez Corp and Habitat for Humanity fell off the list, eight huge companies topped the list that weren’t on it in 2011. The list is determined by sales volumes, as opposed to mailing volumes,...