by | Feb 16, 2017 | Blog, DATABASE MARKETING, DIRECT MAIL
There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will...
by NextPage | Nov 29, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when...
by NextPage | Jul 31, 2012 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending...
by NextPage | Oct 6, 2010 | Blog, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI. It is possible to...
