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How to Lease a Mailing List that is Solid Gold

How to Lease a Mailing List that is Solid Gold

by NextPage | Jun 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT

If you’re supplementing your existing donor database by also buying an outside list, know that there are two types of lists (1) compiled lists and (2) response lists. A compiled list is a database of names and records that have been compiled through public records...
Use Narrowcasting to Maximize Your Marketing Results

Use Narrowcasting to Maximize Your Marketing Results

by NextPage | Mar 21, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT

It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net....

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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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