What We Can Learn From the 2017 State of Inbound Report
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What We Can Learn From the 2017 State of Inbound Report

For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...

Posted by May 30, 2017December 23, 2020
New Marketing Metrics for Hotshot Marketers
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New Marketing Metrics for Hotshot Marketers

While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they need. No organization can continue to spend on a marketing effort without...

Posted by February 21, 2012December 28, 2016