Recovering Your Marketing Budget with an Optimized Marketing Supply Chain
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Recovering Your Marketing Budget with an Optimized Marketing Supply Chain

There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most timely and fresh content to customers and prospects, old, over-ordered or un-utilized marketing and...

Posted by January 27, 2011May 29, 2019
All Aboard! It’s Time to Engineer the Marketing Process
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All Aboard! It’s Time to Engineer the Marketing Process

Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific events.  I can say that I am continually impressed by the content and quality of these events.  There...

Posted by January 6, 2011February 8, 2021